Personalised stationery is all about capturing a mood and creating an expectation. An invitation is a sneak peak into the celebration. You are setting the expectation for the guest; it’s a little taste before the meal.
The goal with personalised stationery is to capture the person’s or couple’s personality and to marry it with the theme. You want the end result for the guest to be like, “Yes this is so them!”. Little quirks & small extras all make up the end result. The use of colours, words, shapes and even down to the fonts can be used to express feelings and capture moods.
Our personal goal at Bliss and Eve is to not only have a fantastic looking invitation but to also have a practical and functional one. When designing a suite we take the role of the guest; opening the envelope; figuring out how all these pieces fit together and how you take them apart. We are creating an experience in a physical product. You are giving a guest a gift and it’s their job to unwrap it. We love creating fun surprises!
Top tips for designing your own stationery.
Come with a vision and trust in your designer. A vision doesn’t have to be exactly what you want in stationery. A vision can be what you are wanting your ‘Big Day’ to feel like. As designers we have a vision and a style of our own, although we are chameleons and can adapt ideas, we want to have fun with design and most of the time when you allow a design some range you will be happily surprised with a unique design.
So pick a theme, but remember you don’t just want copies of the same design everywhere.
You want to keep things fresh and interesting so guests are curious and more interactive.
- Names and Dates: TRIPLE CHECK
- Location: name and address is correct
- Dress Code – some hosts don’t mind what others wear to an event – but in most cases direction is key!
No one wants to turn up to an event in something too overrated or underrated or just totally different. So it’s good to have a dress code set out. Our favourite saying to use if you’re not too fussed but you don’t want people turning up in ripped jeans is: “Dress real pretty, dress real nice but remember to dress for a real good time”.
- Less is more as you don’t want people to be overwhelmed by information – double sided?
What information are you placing on each side; is one side going to be blank or just a feature perhaps for a photo or illustration – use a visual media – which will excite your guest eyes (visual sense)
- Signage. Welcome sign, seating chart, place cards, wishing well & if you have any other activities such as lawn games or a guest booklet. Let people know what these things are and what to do.
People are curious creatures and want to be involved!
Sometimes they just need some direction and instructions.
- Extra elements such as itinerary and vow booklets are always a nice add on.
Words provided by Doris Lakin – Founder Bliss and Eve